PROJECTS
To drive sales, I incorporate the principles of Integrated Marketing Communications (IMC) strategically to get the best results for clients. In implementing IMC campaigns or programs, I recognize the added value of combining a variety of disciplines to create maximum impact for clients.
Over the course of my professional career, I've had the opportunity to work on a diverse set of projects for various clients around the country. Below are some samples of work; for more information about services provided on each campaign, please ask.
Projects
(To view video/spot click images)
Urban Engineers, Special Inspection Services Campaign
Urban Engineers is a full service, planning, design, and construction management services firm. In 2012 it launched its Special Inspection practice in NYC.
Developed and executed a successful marketing strategy/campaign that incorporated a multimedia approach and included the development of:
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Public Service Announcement Video
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Social Media Campaign
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Public Relations Outreach
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Direct Marketing E-mail Campaign
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Collateral Print Materials
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Search Engine Optimizations (SEO)
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Support - Video & Production (For more information, please ask)
A & A Industries
A&A Industries has been a leader in custom contract manufacturing for over 30 years. From its modern 120,000sqft facility in Peabody, Massachusetts, A&A provides its clients with cutting-edge contract manufacturing services
Developed and executed a successful Rebranding Strategy for this 30 year old firm. The multimedia approach and included the development of:
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Rebranding Exercise (Comprehensive SWOT Analysis)
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New Logo, Color Scheme, and Print Collateral Materials
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New Website development
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Corporate Video
Speak On It - Public Service Announcement
Social Conscious Video / PSA developed and released via Internet and TV, in select markets.
Developmental suppot for short/video to raise awareness of the Armenian Genocide, distributed via internet and other media outlets.
MTV - Rock The Vote Campaign
Rock the Vote is the largest non-profit and non-partisan organization in the United States driving the youth vote to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.
Supported the development and production of MTV's “Rock the Vote” PSAs during the 2004 presidential campaign; develped to serve as a hopeful message to counteract voter disillusionment among young voters after the 2000 election. The campaign spots were effective because they use simple, modern styling, focusing on a single scene with a script that matched the message perfectly for the target demographic.
Part of a series of Rock the Vote PSA's.
Hooshere - Album Release Short
Born and raised in New York City, Hooshere is a first generation Armenian-American whose connection to her heritage, coupled with her passion for music, has molded her into a very unique musician.
Supported the development of a successful strategy to support launch Hooshere’s new album. The multimedia approach and included the development of PR Strategy and Media Kit that contained:
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Background Paper
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Press Releases
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Fact Sheet
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Show Poster
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Commercial
Fernando's Salon, NY
Fernando’s Hair Salon is a full service salon situated in the heart of Woodside, Queens.
Developed and executed a successful branding Strategy. The multimedia approach and included the development of:
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New Website
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Promotional Video
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Collateral Materials
Music Video - Gor
An Armenian singer and songwriter who started his musical career in Armenia. He immigrated to the United States and now is based in Los Angeles. In Armenia, he started with the rock formation Lav Eli. He developed his solo career starting in 2001 with a number of albums[1] in various genres including pop, rock, and folk music. He sings in both English and Armenian
Supported the development and execucution of a successful strategy to launch Gor's new album. The multimedia approach, included the development of a PR Strategy and Media Kit, along with the video.
Antonio Villaraigosa for Mayor, Los Angeles, CA
American politician who served as the 41st Mayor of Los Angeles, California from 2005 to 2013.
Developed campaign video that aired on Los Angeles, Armenian-American Media Outlet serving a ½ million viewer constituent base.
MTV Rock The Vote Campaign - Paul Van Dyk
Rock the Vote is the largest non-profit and non-partisan organization in the United States driving the youth vote to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.
Supported the development and production of MTV's “Rock the Vote” PSAs during the 2004 presidential campaign; develped to serve as a hopeful message to counteract voter disillusionment among young voters after the 2000 election. The campaign spots were effective because they use simple, modern styling, focusing on a single scene with a script that matched the message perfectly for the target demographic. It was part of a series of Rock the Vote PSA's.
Girly Sport - Puma Submission
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories.
Developed a commercial spot in response to a national RFP.
Grassroots Makes A Difference, ANCA Promotional Short
The Armenian National Committee of America (ANCA) is the largest and most influential Armenian American grassroots political organization. Working in coordination with a network of offices, chapters and supporters throughout the United States and affiliated organizations around the world, the ANCA actively advances the concerns of the Armenian American community on a broad range of issues.
Supported the developement of a promotional video for the organization "Grassroots Makes A Difference" campaign.
System of a Down - Dennis Hastert Short (ANCA)
System of a Down, also known by the acronym SOAD and often shortened to System, is an American four-piece rock band from Southern California, formed in 1994.
Supported the development of a fundraising short/video about community activism in conjunction with the ANCA
MTV Rock The Vote Campaign - Joss Stone
Rock the Vote is the largest non-profit and non-partisan organization in the United States driving the youth vote to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.
Supported the development and production of MTV's “Rock the Vote” PSAs during the 2004 presidential campaign; develped to serve as a hopeful message to counteract voter disillusionment among young voters after the 2000 election. The campaign spots were effective because they use simple, modern styling, focusing on a single scene with a script that matched the message perfectly for the target demographic. It was part of a series of Rock the Vote PSA's.
Testimonial:
"I was fortunate to work with and supervise Raffi at the Involvement Center at the University of Wisconsin-La Crosse. He served as our marketing director and I was continually impressed by his attention to detail and creative thinking. We had an amazing team, but Raffi was a stand-out among his peers. I could always turn to Raffi for insight and appreciated his innovation. I have continued to follow Raffi's success over the years, and I am so very proud of what he has accomplished and I know there is only more to come. He would be a true asset to any organization."
Cally Rockwell Edwards
Executive Coordinator II at American Red Cross
"Raffi is very creative, producing excellent finished products. He is also a pleasure to work with, reliable and dependable."
Midge Elias - Communications & Public Relations Manager at Big Apple Greeter, Midge was Raffi's client