Professional Experience
Raffi V. Asatoorian
E-mail: rvaconsulting@yahoo.com
Phone: 212-729-8840
"I incorporate the time-tested principles of Integrated Marketing Communications (IMC) strategically to get the best sales results for clients. In implementing IMC programs, I recognize the added value of combining a variety of disciplines to create maximum impact for clients."
RVA
Professional Information
A sales professional driven by opportunity, and embraces challenges. A leader and relationship builder who believes that any process begins with research and planning, and ends with delivering the right messaging, and providing outstanding services to clients, customers or constituents. As a Business Developer, he focuses on Business Acquisition, Brand Development, and Resource Development. He creates business strategies, and execute sales campaigns that effectively convey messages, promote brands, and position firms for new business opportunities. His services can be provided company wide, for various markets, services areas, or individual projects.
Throughout the course of his career, he has sought out opportunities that allowed him to positively impact the communities where he has lived. He has served the Federal Government, working for Congress; Raffi served as Director of Public Relations for a national grassroots public affairs committee, and recently chaired an Engineering Political Action Committee (PAC). For more than 20 years in New York City, he has been working with various Architectural, Engineering, and Constructions firms and organizations, to provide that New York City’s infrastructure needs are met, for generations to come. He has served in various professional roles where he’s represented both public, and community needs; each role has allowed me to interface with community representatives, and elected officials, at all levels of government.
As a relationship builder, he has an extensive professional network in both the private and public sectors in the New York metropolitan area, and in other regions of the country. He calls on these relationships for information gathering and partnering opportunities.
Education
University of Wisconsin - La Crosse
Bachelors of Science, Public Relations & Corporate Communications, 1997 - 2000
* Activities and Societies: Involvement Center Staff Student Union Facilities Manager Volunteer for Political Campaigns - Kind for Congress, Feingold for Senate, Pet Therapy - Volunteered w/ trained dogs at local homes for the aging community, Chess Club, Club Founder
Languages:
Armenian, Marketing, Public Relations, & Productions
Skills & Expertise:
Public Relations
Proposal Writing
Business Development
Press Releases
Marketing Strategy
Advertising Strategy
Marketing Communications
Leadership Marketing
Fundraising
Project Management
Project Planning
Management Business Strategy
Corporate Communications
Community Outreach
Multimedia Marketing
Communications
Video Production
Market Research
Event Management
Business Planning
Program Management
Brand Management
Social Media Marketing
Brand Development
Newsletters
Political Campaigns
Creative Writing
Community Development
Integrated Marketing Communications
Planning Strategic
Public Relations Planning
Internal & External Communications
Brand Developement
Grass Roots Campaigns
Film Production
Production Support
Media Planning
Proposal Support
Media Kit Development
Buzz Marketing
Viral Marketing
Political Communication
Public Interest
Strategic Creative Development
Marketing Engineering
Campaign Strategies
Relationship Marketing
Strategic Communications
Professional Services