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Professional Experience

Raffi V. Asatoorian
E-mail: rvaconsulting@yahoo.com 
Phone: 212-729-8840

"I incorporate the time-tested principles of Integrated Marketing Communications (IMC) strategically to get the best sales results for clients. In implementing IMC programs, I recognize the added value of combining a variety of disciplines to create maximum impact for clients."

 

RVA

Professional Info​rmation

A sales professional driven by opportunity, and embraces challenges. A leader and relationship builder who believes that any process begins with research and planning, and ends with delivering the right messaging, and providing outstanding services to clients, customers or constituents. As a Business Developer, he focuses on Business Acquisition, Brand Development, and Resource Development.  He creates business strategies, and execute sales campaigns that effectively convey messages, promote brands, and position firms for new business opportunities. His services can be provided company wide, for various markets, services areas, or individual projects. 


Throughout the course of his career, he has sought out opportunities that allowed him to positively impact the communities where he has lived. He has served the Federal Government, working for Congress; Raffi served as Director of Public Relations for a national grassroots public affairs committee, and recently chaired an Engineering Political Action Committee (PAC). For more than 20 years in New York City, he has been working with various Architectural, Engineering, and Constructions firms and organizations, to provide that New York City’s infrastructure needs are met, for generations to come. He has served in various professional roles where he’s represented both public, and community needs; each role has allowed me to interface with community representatives, and elected officials, at all levels of government.

 

As a relationship builder, he has an extensive professional network in both the private and public sectors in the New York metropolitan area, and in other regions of the country.  He calls on these relationships for information gathering and partnering opportunities. 

Education​
 

University of Wisconsin - La Crosse

Bachelors of Science, Public Relations & Corporate Communications, 1997 - 2000

 

* Activities and Societies: Involvement Center Staff Student Union Facilities Manager Volunteer for Political Campaigns - Kind for Congress, Feingold for Senate, Pet Therapy - Volunteered w/ trained dogs at local homes for the aging community, Chess Club, Club Founder

 

 

Languages:

Armenian, Marketing, Public Relations, & Productions

Skills & Expertise:

 

Public Relations

Proposal Writing

Business Development

Press Releases

Marketing Strategy

Advertising Strategy

Marketing Communications

Leadership Marketing

Fundraising

Project Management

Project Planning

Management Business Strategy

Corporate Communications

Community Outreach

Multimedia Marketing

Communications

Video Production

Market Research

Event Management

Business Planning

Program Management

Brand Management

Social Media Marketing

Brand Development

 

Newsletters

Political Campaigns

Creative Writing

Community Development

Integrated Marketing Communications

Planning Strategic

Public Relations Planning

Internal & External Communications

Brand Developement

Grass Roots Campaigns

Film Production

Production Support

Media Planning

Proposal Support

Media Kit Development

Buzz Marketing

Viral Marketing

Political Communication

Public Interest

Strategic Creative Development

Marketing Engineering

Campaign Strategies

Relationship Marketing

Strategic Communications

Professional Services

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